One might think that the famous actresses and models, as well as
spending hours in the gym, and dealing with their jobs and families,
also have time to stay abreast of the latest fashion collections,
whether Yves Saint Laurent, Dior, Chanel, Gucci, etc.. If so, it would
also be much chance that photographers give them when seen wearing these
clothes fresh from the factory on a tour of the city, or at a party.
But not so. Fashion is a windfall for the stars of the show, business
whose only disadvantage is that they can not always choose what they
will use.
Figures? Vary by celebrities concerned, depending on the event, etc..
You know from sources such as the newspaper El Pais, the media hyper
Rihanna received the sum of 75 000 euros in exchange for attending a
parade of Karl Lagerfeld. As you can imagine, every famous has a cache
assigned to the category of fashion.
In this sense, the Spanish newspaper quoted tells of a division into categories: A, B and C of famous categories where actresses like Julianne Moore play at first, and models "seasonal" as Kim Kardashian resist the lists more "economic".
Of course, the criterion of the categories in which to enter the famous stipulate when a cache by promoting a particular brand is based on the credibility in some cases, and in other sporadic popularity.
The important thing for fashion brands is to choose a famous that represent important events for the public to which they point. In the U.S., for example, the ceremony of the Oscar represents a unique opportunity for both sides of the business. There, high-fashion international firms to exploit actresses, models and singers of all ages and shapes to strut their proposals in ball gowns or gala dresses.
But the business of dressing the famous includes more actors on stage: magazines, blogs and TV shows to fashion avocados. The media are an essential part of the gear in the world of fashion. Who says if his camera on them, on the famous?
Who are opinion makers, who said who was the best dressed of the Goya Awards, or the worst dressed of the Oro 2012 balloon? The famous are itinerant mannequins serving marks to promote their designs at the female market. Therefore, if you see any celebrities smile despite a hideous attire, it is because she is working.